ROI Swift Blog

July 31, 2018

Use Facebook’s Info and Ads Tab To Improve Your Own Ads

With last month’s launch of the Info and Ads tab on all Pages, Facebook made good on a promise to be more transparent about ads run on their ad networks. The new tab allows users to learn about when a Page was created and any history of changes
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Amazon Prime Day 2018 What Sellers Should Know
July 5, 2018

Amazon Prime Day 2018: What You Should Know as a Seller

It’s Amazon Prime Day 2018. Are you ready for July 17th (actually it will start midday on Monday, the 16th)? First off, if you haven’t already optimized your listings, put in killer images, you are behind the curve. As Amazon experts in Seller Central, we are happy to
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Top Things You Should Know About Selling on Amazon
March 20, 2018

Top 10 Things You Should Know About Selling on Amazon: Austin Internet Marketing Meetup Recap

Selling on Amazon Can be a Jungle! July’s Austin Internet Marketing Meetup featured Carolyn Lowe, CEO of ROI Swift, and highlighted the top 10 things you should know about selling on Amazon.com. For those who were unable to attend, we broadcasted the session using Facebook Live and it
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March 6, 2017

Tell A More Complete Story by Sharing Multiple Photos on Instagram at the Same Time

While a picture may be worth a thousand words, choosing only one photo to share on Instagram often left parts of a story untold. For some, choosing only one image wasn’t an option and rapid-fire shares of pictures and video was the solution. Now there’s no excuse to
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March 2, 2017

Beyond Last-Click: Which AdWords Attribution Model Is Right For You?

Nineteenth-century department store mogul John Wanamaker is credited with having expressed the now-cliché conundrum in advertising: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” These days, with direct-response advertising and sophisticated web analytics, this problem is increasingly one of
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Shrinkx Belly Bamboo Charcoal Belly Wrap from UpSpring
February 20, 2017

5 Ways to Optimize Amazon Listings on Seller Central

All Amazon Sellers want to optimize Amazon listings and it is amazing to me how few actually take the little amount of time needed to create a great listing. There are five simple things that brand owners can do to optimize their listings for organic search and relevancy.
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September 21, 2016

Instagram’s New ‘Save Draft’ Feature Is Perfect For Queueing Up Posts

Trying to create a post that’s just right? With the latest update, you can save as a draft & come back to it later. https://t.co/7lZ0eyNtBC — Instagram (@instagram) September 20, 2016 The days of losing progress on a carefully edited would-be Instagram photo are long gone. As of
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September 21, 2016

One Big Thing That Affects Your Google Site Ranking

Your Google site ranking can seem like a big black box when it comes to SEO but there are some very basic things that Google is looking for as they rank searches and sites. Since, what I like to call, Mobile-geddon when Google started penalizing sites for not being
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August 15, 2016

Facebook is Giving Users More Control On What Ads They See

As ad blockers rise, Facebook announced that they’re blocking ad-blockers in favor of providing more user controls over what ads they see. It’s a change that challenges marketers to target their ads better but also a step in positioning ads less as a necessary evil and more of
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August 9, 2016

The Advent of Expanded Text Ads—How (and Why) to Use Google AdWords’ Most Exciting New Feature in Years

If you’re like me, one of the most frustrating challenges of managing paid search campaigns has been having to write ad copy within the restricting confines of character limits. Demonstrated and common-sense best practices have long compelled us to make sure to always include certain components in our
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