ROI Swift Blog

March 6, 2017

Tell A More Complete Story by Sharing Multiple Photos on Instagram at the Same Time

While a picture may be worth a thousand words, choosing only one photo to share on Instagram often left parts of a story untold. For some, choosing only one image wasn’t an option and rapid-fire shares of pictures and video was the solution. Now there’s no excuse to
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March 2, 2017

Beyond Last-Click: Which AdWords Attribution Model Is Right For You?

Nineteenth-century department store mogul John Wanamaker is credited with having expressed the now-cliché conundrum in advertising: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” These days, with direct-response advertising and sophisticated web analytics, this problem is increasingly one of
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February 20, 2017

5 Ways to Optimize Amazon Listings on Seller Central

All Amazon Sellers want to optimize Amazon listings and it is amazing to me how few actually take the little amount of time needed to create a great listing. There are five simple things that brand owners can do to optimize their listings for organic search and relevancy.
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September 21, 2016

Instagram’s New ‘Save Draft’ Feature Is Perfect For Queueing Up Posts

Trying to create a post that’s just right? With the latest update, you can save as a draft & come back to it later. https://t.co/7lZ0eyNtBC — Instagram (@instagram) September 20, 2016 The days of losing progress on a carefully edited would-be Instagram photo are long gone. As of
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September 21, 2016

One Big Thing That Affects Your Google Site Ranking

Your Google site ranking can seem like a big black box when it comes to SEO but there are some very basic things that Google is looking for as they rank searches and sites. Since, what I like to call, Mobile-geddon when Google started penalizing sites for not being
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August 15, 2016

Facebook is Giving Users More Control On What Ads They See

As ad blockers rise, Facebook announced that they’re blocking ad-blockers in favor of providing more user controls over what ads they see. It’s a change that challenges marketers to target their ads better but also a step in positioning ads less as a necessary evil and more of
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August 9, 2016

The Advent of Expanded Text Ads—How (and Why) to Use Google AdWords’ Most Exciting New Feature in Years

If you’re like me, one of the most frustrating challenges of managing paid search campaigns has been having to write ad copy within the restricting confines of character limits. Demonstrated and common-sense best practices have long compelled us to make sure to always include certain components in our
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August 5, 2016

We Wrote This Clickbait Headline. How Facebook Handles It Will Shock You and Change Your Life

Facebook is altering their News Feed algorithm to reduce the number of clickbait headlines users see in their News Feed. Facebook has decided that headlines withhold information and go against one of their News Feed Values, authentic communication. While this mostly affects publishers, Facebook’s insight into how they
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August 2, 2016

What Instagram Stories Lacks In Originality, It Makes Up For In Convenience

Instagram just announced Instagram Stories, a new feature that functions almost identically to Snapchat’s My Story. While it isn’t a fully original idea, or even Facebook’s first attempt at the format, combining it with Instagram removes the headache of actually using Snapchat. I’m not being hyperbolic by calling
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July 14, 2016

Top 10 Things You Should Know About Selling on Amazon: July 2016’s Austin Internet Marketing Meetup Recap

July’s Austin Internet Marketing Meetup featured Carolyn Lowe, CEO of ROI Swift, and highlighted the top 10 things you should know about selling on Amazon.com. For those who were unable to attend, we broadcasted the session using Facebook Live and it can be viewed anytime below. Austin Internet
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