Amazon is the most well-known online marketplace for sellers. But Amazon is in for some competition thanks to the emergence of Walmart Marketplace. Walmart Marketplace allows third-party sellers to list their items on Walmart's website. The selling process is identical to selling products on platforms such as Amazon or eBay.  Walmart Marketplace presents a great […]

Your return on ad spend(ROAS) might be a bit limiting as a marketing metric for your business. Looking at the marketing efficiency ratio(MER) will give you a better picture.

Slipped into Tuesday’s “Spring Loaded” Apple product launch event was the announcement that the next major update to the iPhone operating system, iOS 14.5, is coming next week. While updates come and go, this particular update will provide users with data tracking pop-ups that asks users to opt-in to tracking their in-app activity. Now that […]

Facebook is removing yet another tool this summer. Today, we’re reporting that Facebook Attribution is going away on August 1, 2021. It may seem like deja vu, as we’ve previously reported on changes to Store Visits, Facebook Analytics, Ads Library, and Audience Insights, but this announcement points to the upcoming changes in iOS 14 as […]

One day after Facebook sunsets Facebook Analytics, comes the last day Facebook Audience Insights will be available. Audience Insights, the ad targeting research tool, is going away on July 1, 2021, according to a notification that began popping up while accessing Audience Insights this week. Advertisers who use the tool to research demographic, lifestyle, and […]

If you use Facebook Ads to try to increase foot traffic to your physical store locations, you’ll need to change your strategy. As of April 1, 2021, the ability to run ads with the Store Traffic advertising objective for Store Visits optimization is no more.  Before the change, optimizing ads for Store Visits delivered ads […]

Facebook Analytics, Facebook’s web analytics platform, is going away on June 30, 2021, according to a recently posted Facebook Help Center article. Advertisers who relied upon the tool to measure the behavior of users they’ve been targeting across Facebook, Instagram, Messenger and more are being advised to use Facebook Business Suite, Ads Manager, and Events […]

ROI Swift CEO Carolyn Lowe shares the three key ecommerce metrics that matter for businesses wanting to start paid advertising.

Consistent inventory is one of the underlooked factors in running profitable Amazon listings. Peter Eickholt discusses a few ways to improve your inventory management strategy.

As the COVID-19 pandemic looks to continue through the end of 2020, I felt now is a salient time to discuss the elephant in the room that business owners around the globe are having to acknowledge: Working from home. While employees view the practice favorably, upper management and business owners have traditionally balked, citing concerns […]

Up until recently, implementing the recently renamed Facebook Conversion API required custom development work or integration with a select few data partners, often with fees attached. After rumors in early September that a simple integration solution was coming, the API formerly known as Server-Side API is now available on Shopify via the Facebook Sales Channel.  […]

Amazon reviews help buyers make informed purchasing decisions. Products that are higher rated and have a sizable number of reviews  sell more. To protect the integrity of reviews, Amazon enforces strict policies. These policies ensure that buyers aren't duped by sellers gaming the system. The Wrong Way to Get Amazon Reviews Sellers are not permitted […]

Amazon created Prime Day, which is October 13 and 14 this year, and Alibaba popularized Singles’ Day, every year on November 11, so why shouldn’t other retailers create their own sales days? A group of retailers did just that and created a new holiday for this October. Happy 10.10 Shopping Festival! Created by Coresight Research, […]

In May, Google begam their program of offering $340 million in Google Ads advertising credits for eligible small and medium-sized businesses as an effort to provide Covid relief. If you’re one of the businesses included in this program, you’ll be notified via email and a banner will show up in your account at the top of the page.

If you’re an Amazon Seller, you know how difficult it can be to keep up with all of Amazon’s multitude of selling fees. Each year, Amazon adjusts their fees slightly, and 2020 will be no different - with the push for One-Day Prime Shipping, most of the fee increases are centered around fulfillment. Luckily, despite Amazon’s continued investment in expanding their fulfillment network, Amazon is making only minimal increases to fees this year.

Facebook is restricting sellers who aren’t delivering a good customer experience to users.  What is the Customer Feedback Score? Facebook generates a score from 0 to 5 based on different information. The most prominent way data is collected is through post-purchase surveys sent to users who’ve purchased items from Facebook ads. Users are surveyed based […]

Last Summer Facebook launched an Info and Ads tool on all Pages that allowed users to see any ads that were being run from that Page. We wrote about where to find the feature and how you could use the feature to your advantage to see what other advertisers are doing to hypothesize about their […]

Amazon is always making changes to Seller Central. That you can count on. Over the last few months, there have been some significant changes that Sellers should be aware of and how they affect you. 1. Increases to Amazon Seller Central FBA Fees Amazon charges Sellers a 15% referral fee to sell their item on […]

Facebook is adding first-party cookies, contributing to the foreseeable death of third-party cookies.  “On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred […]

It's Amazon Prime Day 2018. Are you ready for July 17th (actually it will start midday on Monday, the 16th)? First off, if you haven't already optimized your listings, put in killer images, you are behind the curve. As Amazon experts in Seller Central, we are happy to share our tips to maximize your sales […]

With last month’s launch of the Info and Ads tab on all Pages, Facebook made good on a promise to be more transparent about ads run on their ad networks. The new tab allows users to learn about when a Page was created and any history of changes to the Page’s name. More importantly - […]

If you’re like me, one of the most frustrating challenges of managing paid search campaigns has been having to write ad copy within the restricting confines of character limits. Demonstrated and common-sense best practices have long compelled us to make sure to always include certain components in our ad text: Relevant terms that appear in […]

Facebook is altering their News Feed algorithm to reduce the number of clickbait headlines users see in their News Feed. Facebook has decided that headlines withhold information and go against one of their News Feed Values, authentic communication. While this mostly affects publishers, Facebook’s insight into how they created this algorithm provides few hints on […]

Instagram just announced Instagram Stories, a new feature that functions almost identically to Snapchat’s My Story. While it isn’t a fully original idea, or even Facebook’s first attempt at the format, combining it with Instagram removes the headache of actually using Snapchat. I’m not being hyperbolic by calling it a Snapchat clone. Instagram Stories have […]