February 13, 2020
Fee Changes are Coming to Amazon Sellers on February 18th

If you’re an Amazon Seller, you know how difficult it can be to keep up with all of Amazon’s multitude of selling fees.  Each year, Amazon adjusts their fees slightly, and 2020 will be no different - with the push for One-Day Prime Shipping, most of the fee increases are centered around fulfillment.  Luckily, despite […]

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February 11, 2020
Your Facebook Customer Feedback Score Can Break Your Facebook Advertising

Facebook is restricting sellers who aren’t delivering a good customer experience to users.  What is the Customer Feedback Score? Facebook generates a score from 0 to 5 based on different information. The most prominent way data is collected is through post-purchase surveys sent to users who’ve purchased items from Facebook ads. Users are surveyed based […]

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May 20, 2019
Info and Ads is Gone. Is Ad Library Better?

Last Summer Facebook launched an Info and Ads tool on all Pages that allowed users to see any ads that were being run from that Page. We wrote about where to find the feature and how you could use the feature to your advantage to see what other advertisers are doing to hypothesize about their […]

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March 6, 2019
Amazon Changes in 2019 - 3 Things Sellers Should Know

Amazon is always making changes to Seller Central. That you can count on. Over the last few months, there have been some significant changes that Sellers should be aware of and how they affect you. 1. Increases to Amazon Seller Central FBA Fees Amazon charges Sellers a 15% referral fee to sell their item on […]

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October 23, 2018
Facebook Is Adding First-Party Cookies on October 24

Facebook is adding first-party cookies, contributing to the foreseeable death of third-party cookies.  “On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred […]

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July 5, 2018
Amazon Prime Day 2018: What You Should Know as a Seller

It's Amazon Prime Day 2018. Are you ready for July 17th (actually it will start midday on Monday, the 16th)? First off, if you haven't already optimized your listings, put in killer images, you are behind the curve. As Amazon experts in Seller Central, we are happy to share our tips to maximize your sales […]

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July 2, 2018
Use Facebook's Info and Ads Tab To Improve Your Own Ads

With last month’s launch of the Info and Ads tab on all Pages, Facebook made good on a promise to be more transparent about ads run on their ad networks. The new tab allows users to learn about when a Page was created and any history of changes to the Page’s name. More importantly - […]

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August 9, 2016
The Advent of Expanded Text Ads—How (and Why) to Use Google AdWords' Most Exciting New Feature in Years

If you’re like me, one of the most frustrating challenges of managing paid search campaigns has been having to write ad copy within the restricting confines of character limits. Demonstrated and common-sense best practices have long compelled us to make sure to always include certain components in our ad text: Relevant terms that appear in […]

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August 5, 2016
We Wrote This Clickbait Headline. How Facebook Handles It Will Shock You and Change Your Life

Facebook is altering their News Feed algorithm to reduce the number of clickbait headlines users see in their News Feed. Facebook has decided that headlines withhold information and go against one of their News Feed Values, authentic communication. While this mostly affects publishers, Facebook’s insight into how they created this algorithm provides few hints on […]

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August 2, 2016
What Instagram Stories Lacks In Originality, It Makes Up For In Convenience

Instagram just announced Instagram Stories, a new feature that functions almost identically to Snapchat’s My Story. While it isn’t a fully original idea, or even Facebook’s first attempt at the format, combining it with Instagram removes the headache of actually using Snapchat. I’m not being hyperbolic by calling it a Snapchat clone. Instagram Stories have […]

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