Three eCommerce Metrics You Should Know for Your Brand
ROI Swift CEO Carolyn Lowe shares the three key ecommerce metrics that matter for businesses wanting to start paid advertising.
Read More Similar Articles
Jun 15, 2026
Amazon Shortening Product Title Character Limits
If you sell on Amazon, this one is worth a few minutes of your time. A title change is coming July 27, and if you're not prepared, Amazon will make the updates for you.
Amazon has added a percentage-of-sales fee to its Prime Day promotions for the first time. If your marketing team is planning deals without this in your models, the margin math is probably off.
Amazon Strategy for Industrial Brands: 3 Costly Mistakes
Industrial and home improvement brands lose sales on Amazon due to 3 avoidable mistakes: no channel strategy, weak listings, and poor ad targeting. Here's how to fix them.
Trustindex verifies that the original source of the review is Google.
I had a great experience speaking with Carolyn. She was incredibly positive, patient, and shared a lot of useful information about selling on Amazon Seller Central. She took the time to walk me through different strategies, explained how to improve discoverability, and even provided helpful keyword suggestions for my listings.
I really appreciate how generous she was with her knowledge — you can tell she genuinely cares about helping sellers grow. Highly recommend connecting with Carolyn if you get the chance!
Posted on Google
Kristine Haldiman
Trustindex verifies that the original source of the review is Google.
We contacted ROI Swift to gain more insight into our Amazon storefront issues, and we were extremely impressed with this companies responsiveness, professionalism and wealth of knowledge in their field. Carolyn Lowe contacted us immediately after we reached out and really opened our eyes with solutions to our issues without any expectations. Her extensive knowledge was an enormous help to us and really showed how passionate and knowledgeable she is about her company and what it does and can do for businesses struggling to maneuver the marketing maze. We will be following her advise and look forward to seeing real results. With no hesitation, I highly recommend this company.
Posted on Google
Sophia Uhlenhoff
Trustindex verifies that the original source of the review is Google.
ROI Swift gives great marketing advice. Carolyn seems very knowledgeable about Amazon.
Posted on Google
Jon Paulsen
Trustindex verifies that the original source of the review is Google.
In a crowded landscape of paid search and paid social companies I found ROI Swift to be very knowledgeable in google, facebook, and Amazon paid ads. They patiently walked me through my particular online landscape and showed me where I could improve and how they can help. I'm a very satisfied customer now! I trust them and they've earned that trust.
Posted on Google
Ted Henry
Trustindex verifies that the original source of the review is Google.
Needing to promote two diverse product lines, and having little understanding of how to develop a presence for these products using Amazon Market Place, we needed professional guidance. We found ROISWIFT and Carolyn Lowe, CEO & Founder; a fortunate find it was. We presented Carolyn with our situation, our near term and out year's goals, and immediate needs. Carolyn was quick to assess our situation and to offer her superb experience based guidance about what must be done to reach our goals. Carolyn created two paths for us to follow. We are working those paths now. On ROISWIFT's Web site, ROISWIFT positions itself, when assisting clients, as ..."thinking like an owner;" for us Carolyn was more. She become a trusted guide offering her high intentions for our success, sincere effort, and intelligent direction. We are so pleased to have met her and ROISWIFT. You will be in superb hands working with Carolyn and the ROISWIFT associates.
Theodore Henry
REPCA Inc.
Posted on Google
John G. McGarvey
Trustindex verifies that the original source of the review is Google.
Excellent group! Carolyn and her team are thorough, strategic, resourceful and results oriented...and they deliver. I highly recommend ROI Swift!
Posted on Google
Ryan Bailey
Trustindex verifies that the original source of the review is Google.
ROI Swift was extremely helpful in helping me to optimize my Amazon PPC strategy! Extremely knowledgeable and professional staff that helped increase my ad conversion rates and bid optimization strategy! I recommend ROI Swift to other ecommerce sellers who are looking for support in getting their Amazon Seller Central business strategy optimized.
Posted on Google
Efri Dowek
Trustindex verifies that the original source of the review is Google.
Carolyn was great help super resourceful and knowledgeable - she put me on the right track or success and connected me with the right team
Posted on Google
Montana Flavor
Trustindex verifies that the original source of the review is Google.
Carolyn Lowe of ROI Swift was very helpful in assisting me on ways to grow my company. I look forward to working with her in the future.
Sign up for our monthly Profitable Amazon Growth Tips newsletter!
