Insights

Facebook is removing yet another tool this summer. Today, we’re reporting that Facebook Attribution is going away on August 1, 2021. It may seem like deja vu, as we’ve previously reported on changes to Store Visits, Facebook Analytics, Ads Library, and Audience Insights, but this announcement points to the upcoming changes in iOS 14 as […]

One day after Facebook sunsets Facebook Analytics, comes the last day Facebook Audience Insights will be available. Audience Insights, the ad targeting research tool, is going away on July 1, 2021, according to a notification that began popping up while accessing Audience Insights this week. Advertisers who use the tool to research demographic, lifestyle, and […]

If you use Facebook Ads to try to increase foot traffic to your physical store locations, you’ll need to change your strategy. As of April 1, 2021, the ability to run ads with the Store Traffic advertising objective for Store Visits optimization is no more.  Before the change, optimizing ads for Store Visits delivered ads […]

Facebook Analytics, Facebook’s web analytics platform, is going away on June 30, 2021, according to a recently posted Facebook Help Center article. Advertisers who relied upon the tool to measure the behavior of users they’ve been targeting across Facebook, Instagram, Messenger and more are being advised to use Facebook Business Suite, Ads Manager, and Events […]

ROI Swift CEO Carolyn Lowe shares the three key ecommerce metrics that matter for businesses wanting to start paid advertising.

Consistent inventory is one of the underlooked factors in running profitable Amazon listings. Peter Eickholt discusses a few ways to improve your inventory management strategy.

As the COVID-19 pandemic looks to continue through the end of 2020, I felt now is a salient time to discuss the elephant in the room that business owners around the globe are having to acknowledge: Working from home. While employees view the practice favorably, upper management and business owners have traditionally balked, citing concerns […]

Up until recently, implementing the recently renamed Facebook Conversion API required custom development work or integration with a select few data partners, often with fees attached. After rumors in early September that a simple integration solution was coming, the API formerly known as Server-Side API is now available on Shopify via the Facebook Sales Channel.  […]

Amazon reviews are a critical factor in the success of any product. Buyers rely on reviews to make informed buying decisions, and Amazon's algorithm gives priority to products with more reviews. Furthermore, products with higher reviews have a better chance of appearing on the first page of search results, leading to increased visibility and sales. […]

Amazon created Prime Day, which is October 13 and 14 this year, and Alibaba popularized Singles’ Day, every year on November 11, so why shouldn’t other retailers create their own sales days? A group of retailers did just that and created a new holiday for this October. Happy 10.10 Shopping Festival! Created by Coresight Research, […]