Insights

ROI Swift CEO Carolyn Lowe shares the three key ecommerce metrics that matter for businesses wanting to start paid advertising.

Consistent inventory is one of the underlooked factors in running profitable Amazon listings. Peter Eickholt discusses a few ways to improve your inventory management strategy.

As the COVID-19 pandemic looks to continue through the end of 2020, I felt now is a salient time to discuss the elephant in the room that business owners around the globe are having to acknowledge: Working from home. While employees view the practice favorably, upper management and business owners have traditionally balked, citing concerns […]

Up until recently, implementing the recently renamed Facebook Conversion API required custom development work or integration with a select few data partners, often with fees attached. After rumors in early September that a simple integration solution was coming, the API formerly known as Server-Side API is now available on Shopify via the Facebook Sales Channel.  […]

Amazon reviews help buyers make informed purchasing decisions. Products that are higher rated and have a sizable number of reviews  sell more. To protect the integrity of reviews, Amazon enforces strict policies. These policies ensure that buyers aren't duped by sellers gaming the system. The Wrong Way to Get Amazon Reviews Sellers are not permitted […]

Amazon created Prime Day, which is October 13 and 14 this year, and Alibaba popularized Singles’ Day, every year on November 11, so why shouldn’t other retailers create their own sales days? A group of retailers did just that and created a new holiday for this October. Happy 10.10 Shopping Festival! Created by Coresight Research, […]

In May, Google begam their program of offering $340 million in Google Ads advertising credits for eligible small and medium-sized businesses as an effort to provide Covid relief. If you’re one of the businesses included in this program, you’ll be notified via email and a banner will show up in your account at the top of the page.

If you’re an Amazon Seller, you know how difficult it can be to keep up with all of Amazon’s multitude of selling fees. Each year, Amazon adjusts their fees slightly, and 2020 will be no different - with the push for One-Day Prime Shipping, most of the fee increases are centered around fulfillment. Luckily, despite Amazon’s continued investment in expanding their fulfillment network, Amazon is making only minimal increases to fees this year.

Facebook is restricting sellers who aren’t delivering a good customer experience to users.  What is the Customer Feedback Score? Facebook generates a score from 0 to 5 based on different information. The most prominent way data is collected is through post-purchase surveys sent to users who’ve purchased items from Facebook ads. Users are surveyed based […]

Last Summer Facebook launched an Info and Ads tool on all Pages that allowed users to see any ads that were being run from that Page. We wrote about where to find the feature and how you could use the feature to your advantage to see what other advertisers are doing to hypothesize about their […]