It's Amazon Prime Day 2018. Are you ready for July 17th (actually it will start midday on Monday, the 16th)? First off, if you haven't already optimized your listings, put in killer images, you are behind the curve.
As Amazon experts in Seller Central, we are happy to share our tips to maximize your sales on Prime Day and the days leading up to it.
These are the top 5 recommendations from ROI Swift for Amazon Prime Day 2018.
Amazon Prime Day 2018 Checklist
1. Make Sure you have Inventory
We have seen sellers be perplexed as to why their pallets are taking so long to get picked up when normally they are the next day. That's the Prime Effect. With millions of sellers stocking up for Prime Day, Amazon Fulfillment Centers are overwhelmed. It's like Black Friday and Christmas but in July.
2. Make Sure You Have Enough Budget on Your Sponsored Products!
You don't want to get halfway through Prime Day and have your ads stop showing. Typically, we've seen Prime Day sales increase by 60% over the days leading up to Prime Day. Interestingly enough, we don't see a massive increase in sessions but conversions go up dramatically. If you have daily budgets and you increase your CPCs combined with slightly more traffic, you could run out of budget. When you run out of budget, your ads stop showing on amazon.com!
3. Be Competitive
Don't let low bids on Sponsored Products and Headline Search keep sales from your bottom line. Other sellers will be increasing their bids and you'll want to do the same.
4. Monitor Sales Throughout the Day
Amazon Prime Day 2018 is NOT the day to book a vacation to a remote island with no internet access! Stay on top of your Sponsored Products throughout the day and make sure you're getting the impressions and clicks you expect from Prime Day 2018.
Be ready to restock, as you may see some units move very quickly, especially if you're a high velocity seller and have access to items like Best Deals - which many Seller Central folks don't. You may be depleted more than you think after Prime Day.