Up until recently, implementing the recently renamed Facebook Conversion API required custom development work or integration with a select few data partners, often with fees attached. After rumors in early September that a simple integration solution was coming, the API formerly known as Server-Side API is now available on Shopify via the Facebook Sales Channel.  […]

If you’re an Amazon Seller, you know how difficult it can be to keep up with all of Amazon’s multitude of selling fees. Each year, Amazon adjusts their fees slightly, and 2020 will be no different - with the push for One-Day Prime Shipping, most of the fee increases are centered around fulfillment. Luckily, despite Amazon’s continued investment in expanding their fulfillment network, Amazon is making only minimal increases to fees this year.

Facebook Analytics, Facebook’s web analytics platform, is going away on June 30, 2021, according to a recently posted Facebook Help Center article. Advertisers who relied upon the tool to measure the behavior of users they’ve been targeting across Facebook, Instagram, Messenger and more are being advised to use Facebook Business Suite, Ads Manager, and Events […]