Search Engine Marketing
Your Google Ads Experts
Our team is here to act as your guide as we navigate through the most successful strategies used with Google Ads to boost your paid search and shopping results and revenue.
Google Advertising Services
Goal-Focused Strategizing
Develop a plan that is unique to your business and targets your individual goals for revenue, profit, and growth.
Google Shopping Campaigns
Make every spend count, with Google campaigns that convert buyers with a high return on Ad Spend.
Google Analytics And Insights
Customized bi-weekly and monthly reports using essential tools, including Google Analytics and expert insight to analyze performance and optimize ads.
Increasing Site Traffic And Revenue
Successful strategies impact your site traffic as well as your sales, so we’ll target both as we work to create a consumer journey from start to finish.
Adwords Research
Keyword and ad group research to match your products for exact, broad, and phrase terms to maximize product visibility and convert sales.
Ad Monitoring
Continuously monitor running ads to ensure performance and to monitor PPC ad spend.
Overview
In December of 2021, sports equipment company focusing solely on pickleball equipment and accessories partnered with ROI Swift with the objective to find quick and efficient profitable growth. They had never advertised on Google prior to joining ROI Swift and lacked the knowledge, accessibility, and strategies required to find successful growth from ad spend.
Strategy
Our strategy started with setting up both branded and non-branded campaign structures for search and shopping ads, without any historical data, since the company had never used Google Ads previously. We monitored ads and campaigns once they were started, and continuously evaluated performance metrics to identify which assets and areas needed to be optimized and which needed to be scaled up based on high success and conversion rates. We also continuously tested different metrics and strategies to maintain profitability and to hit revenue goals.
30 Days
In the first 30 days, brand had 28 ROAS with $800 ad spend.
43%
Increased revenue over the following 30 days.
28% ROAS
Profit growth from search engine marketing services after less than 1 year.
Overview
In 2020, an active outdoor apparel brand began a partnership with ROI Swift to focus on scaling on Microsoft Ads. They were looking for a low ad spend, specifically, and were looking for long-term, sustainable scaling.
Strategy
Our strategy with this brand was to keep ad spend low, while focusing on growing their brand existence on Microsoft Ads. This involved strategizing on campaigns, monitoring for success and analyzing results to adjust our approach. We focused on long-term strategies to scale the brand successfully.
$3.3M
In revenue at 9 times
ROAS in 2021
$1M
In revenue with a 11 times
ROAS since first launch
Our Process
Our tried and tested approach to Amazon Marketplace Management gives us a clear pathway to take your business and scale it
up to meet your Amazon seller goals
01
Monitor
Monitor account listings and campaigns to identify performance metrics.
02
Optimize
Optimize listings and continually revise and edit while removing wasted ad spend to maintain high-performing campaigns.
03
Scale
Scale up high-performing campaigns to boost sales as well as brand awareness.
04
Test
Test varying metrics for your Amazon account, including images, listing copy, advertising campaigns, and new features or betas brought in by Amazon to find what works for your brand.
Take The Guesswork Out Of Advertising
Paid search and shopping ads by Google can be nuanced and complex, but also necessary when it comes to making a profit and building a brand. We’re here to make it easy for you. Finding the right approach to advertise on Google is right in our wheelhouse. Our team of experts can tailor your search ads to make sure the right customers find you and are ready to buy.
