Insights

Are you ready to make the leap and start improving your Amazon™ listings to drive more revenue profitably? Hiring an Amazon Expert on your side when it comes to optimizing product pages is going to be huge for your brand's success. An Amazon Listing Expert can help take your listings to the next level by […]

Amazon Prime Day 2023 is coming soon! Are you ready? Prime Day is one of the biggest shopping days of the year and it’s a great opportunity to reach new customers and increase sales if you’re prepared. In order to benefit from the influx of consumers and revenue opportunities that Prime Day provides, it’s important […]

As a data-driven business owner, you rely on accurate and comprehensive data to make informed decisions and optimize your online presence. Google Analytics has been a staple tool for tracking website and app data, but with the recent shift to Google Analytics 4 (GA4), it's important to understand how to upgrade and migrate your data […]

Are you looking to engage your customers and boost your brand visibility on Amazon? Sponsored Brand Video ads, also known as Video in Search, can be a powerful tool to achieve your advertising goals. It is important to know the best practices for creating compelling and effective Amazon video ads that drive results. Amazon Video […]

What is Facebook Value Optimization? If you've worked with Facebook advertising for any amount of time, you know that the changes are never ending.  Meta is adding new tools and resources all the time.  Facebook Value Optimization is a technical piece of information but yet very powerful in the performance of Facebook (Meta) ads. What […]

Meta advertising is the practice of using advertising to promote your own products or services. By leveraging the power of advertising, businesses can reach a large audience in a relatively short period of time, making it a powerful tool for scaling quickly. In this blog post, we'll take a deep dive into how you can […]

It seems no matter where you look among Amazon marketing circles, they’re all talking about one thing – ads! I get it. Amazon ads are a powerful way to quickly boost your sales and reach the coveted Page 1. While this is a great place to be, it’s essential to look at what you’re paying […]

Amazon is the most well-known online marketplace for sellers. But Amazon is in for some competition thanks to the emergence of Walmart Marketplace. Walmart Marketplace allows third-party sellers to list their items on Walmart's website. The selling process is identical to selling products on platforms such as Amazon or eBay.  Walmart Marketplace presents a great […]

Your return on ad spend(ROAS) might be a bit limiting as a marketing metric for your business. Looking at the marketing efficiency ratio(MER) will give you a better picture.

Slipped into Tuesday’s “Spring Loaded” Apple product launch event was the announcement that the next major update to the iPhone operating system, iOS 14.5, is coming next week. While updates come and go, this particular update will provide users with data tracking pop-ups that asks users to opt-in to tracking their in-app activity. Now that […]