Carolyn once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. After leaving Dell, she founded ROI Swift to follow her passion of helping emerging businesses grow. She is the mother of two children and has her pilot’s license, though no time to actually fly anymore.

Alejandra is an experienced ecommerce specialist who has worked with both small brands and large retailers. She came to ROI Swift because she was excited about helping companies navigate Amazon using the knowledge she’s gained throughout her career and from being a small business owner. She’s our Marketplace Assistant and works with our Amazon team to grow and optimize our branded partners’ businesses.

Gabe Hernandez is a digital marketer and hat enthusiast. His experience has taken him from designing and executing advertising research for Disney to working on Facebook’s Global Marketing Solutions team. Gabe is our resident Facebook expert specializing in developing, supporting, and optimizing advertising campaigns that provide a high-quality return on ad spend.

Peter Eickholt is an Amazon fanatic and carpentry aficionado. He’s done it all when it comes to ecommerce. He’s sold books on Amazon, grown a fencing brand on Amazon, and even built a dropshipping site. Pete is our Amazon expert specializing in growing brands through organic listing optimization and efficient PPC management.