Our team has a diverse retail background in distribution, logistics, merchandising, sales and marketing. We combine years of experience to provide a customized solution for your business needs.

Carolyn Lowe

CEO & Co-Founder

Carolyn once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. After leaving Dell, she founded ROI Swift to follow her passion of helping emerging businesses grow. She is the mother of two children and has her pilot’s license, though no time to actually fly anymore.

Alejandra Benavides

Marketplace Assistant

Alejandra is an experienced ecommerce specialist who has worked with both small brands and large retailers. She came to ROI Swift because she was excited about helping companies navigate Amazon using the knowledge she’s gained throughout her career and from being a small business owner. She’s our Marketplace Assistant and works with our Amazon team to grow and optimize our branded partners’ businesses.

Peter Eickholt

Amazon Manager

Peter Eickholt is an Amazon fanatic and carpentry aficionado. He’s done it all when it comes to ecommerce. He’s sold books on Amazon, grown a fencing brand on Amazon, and even built a dropshipping site. Pete is our Amazon expert specializing in growing brands through organic listing optimization and efficient PPC management.

Gabe Hernandez

Digital Marketer

Gabe Hernandez is a digital marketer and hat enthusiast. His experience has taken him from designing and executing advertising research for Disney to working on Facebook’s Global Marketing Solutions team. Gabe is our resident Facebook expert specializing in developing, supporting, and optimizing advertising campaigns that provide a high-quality return on ad spend.

Tyler Colon

Digital Marketer

Tyler Colon is a digital marketer and enthusiast of anything with an engine. His experience has led him from creating thousands of listings for powersports brands to executing large-scale ad campaigns for seven-figure sellers. Tyler is one of our resident Amazon experts specializing in organic search optimization and effective advertising campaign management.
Carter Lauck

Carter Lauck


Carter is a chicken wing expert and inside sales guru with years of experience in the reseller and B2B SaaS space. When Carter is not selling, he’s riding his bike to a Black Swan Yoga class, attempting to cook something new, searching for the tastiest new restaurant, or attending a funky live concert in East Austin.

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About Us

ROI Swift is an Austin-based team of digital marketing experts providing exceptional results to businesses looking to maximize their online marketing spend with effective paid social and search management.

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