Our team has a diverse retail background in distribution, logistics, merchandising, sales and marketing. We combine years of experience to provide a customized solution for your business needs. Meet some of our team. 

Alejandra Benavides

Marketplace Specialist

Alejandra is an experienced ecommerce specialist who has worked with both small brands and large retailers. She came to ROI Swift because she was excited about helping companies navigate Amazon using the knowledge she’s gained throughout her career and from being a small business owner. She’s our Marketplace Assistant and works with our Amazon team to grow and optimize our branded partners’ businesses.
David, our Google Expert

David Proctor Land

SEM Specialist

David is a data driven PPC search engine marketer for Google and Bing. With a mind for clean campaign structures and efficient spending plans, he enjoys helping emerging businesses come to a better understanding of how their brand can scale and thrive in the search ad ecosystem. His experience with advertising for Staples, Container Store, Bulbs.com, and more has given him insight into how SEM works within different industries. He works on our Paid Search team as a Google/Bing ads specialist. 


Elise Olivas

Marketplace Associate

Elise Olivas is an experienced eCommerce specialist. She joined ROI Swift as part of the Amazon team, where her focus is on all things SEO, account management, and strategic planning. When she is not working on listings, Elise can be found hiking with her dog Olive, running around Town Lake, or enjoying live music.
Peter Eickholt

Peter Eickholt

Director of Marketplaces

Peter Eickholt is an Amazon fanatic and carpentry aficionado. He’s done it all when it comes to ecommerce. He’s sold books on Amazon, grown a fencing brand on Amazon, and even built a dropshipping site. Pete is our Amazon expert specializing in growing brands through organic listing optimization and efficient PPC management.
Rikita - Amazon Expert

Rikita Ghimire

Marketplace Specialist

Rikita is one of our resident Amazon Advertising Specialists who has worked with multiple 6 - 8 figure businesses, providing strategic guidance in order to gain long term profit and growth leading to increase in their market share. She has worked with various kinds of brands and categories across Amazon and executed large-scale ad campaigns. 

Nicholas Bullock

Marketplace Associate

Nick is an ecommerce specialist and tech enthusiast. He has sold on Amazon and worked in the shipping industry for years and came to ROI Swift looking to use his experience to help small businesses grow. He enjoys anything technology related and can be found working on his own computer in his spare time. He works on our Amazon team as our Marketplace Assistant to grow and optimize our branded partners’ businesses.
shannon smith

Shannon Smith

Administrative Assistant

Shannon joined ROI Swift in October of 2020 as an Administrative Assistant. Shannon has more than 20 years of experience as an Executive Assistant in engineering, project management, and a little marketing along the way. Shannon is skilled at defining objectives, delegating tasks, and ensuring office operations are running at peak efficiency. 
When Shannon is not working,  you can find her at home with her two beautiful daughters and wonderful husband.

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    Carolyn Lowe

    CEO & Co-Founder

    Carolyn once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. After leaving Dell, she founded ROI Swift to follow her passion of helping emerging businesses grow. She is the mother of two children and has her pilot’s license, though no time to actually fly anymore.