Case Study #6
Total ACoS reduced by 10% while Sales Maintained
Overview
A fast-growing baby food brand was struggling to maintain profitability on Amazon due to an overcomplicated, underperforming ad structure driven by automated software. They needed a more strategic, hands-on approach to get back on track.
Strategy
ROI Swift performed a deep audit of the brand’s ad campaigns, identifying inefficiencies and lost opportunities. We rebuilt the entire advertising structure from the ground up — cutting out waste, focusing on high-performing segments, and implementing a full-funnel strategy. The result: a streamlined, scalable ad foundation that delivered stronger returns and long-term growth potential.
Results
10%
Decrease in Total ACoS
15%
Reduction in Overall Spend
Within 5%
Total Sales remained stable
73%
Reduction in Total Compaign Count
