Case Study #10

49% Increase in Sales through PDP Image Optimization

Overview

Chubbies, a popular premium apparel brand, aimed to differentiate themselves from lower-priced competitors on Amazon by leveling up their product imagery. They needed visuals that not only captured attention but also reinforced their positioning as a high-quality, style-forward brand.

Strategy

After analyzing the existing product images, ROI Swift identified a key gap: the visuals didn’t fully reflect Chubbies’ premium identity. We created a new set of elevated product images — anchored by a bold, clean main image that clearly highlighted the fit and length of the shorts — to better showcase product quality and appeal to the brand’s core audience.