Case Study #3
49% Increase in Revenue YoY
Overview
Zoot Sports, a leading triathlon apparel brand, set out to grow their Amazon revenue while improving profitability. Their goal: lower ad spend as a percentage of revenue without slowing brand expansion.
Strategy
ROI Swift built a focused strategy around Zoot’s core product line, using its strong performance to drive targeted advertising and support upsells into seasonal collections. By concentrating ad spend on high-converting non-branded keywords and leveraging retargeting and branded campaigns for seasonal items, we increased efficiency across the funnel. A refresh of imagery and copy for top-performing SKUs further boosted organic visibility and sales — helping Zoot scale profitably on Amazon.
Results
20%
Increase in Page Sessions
17.7%
Increase in conversion Rate
