Case Study #3

49% Increase in Revenue YoY

Overview

Zoot Sports, a leading triathlon apparel brand, set out to grow their Amazon revenue while improving profitability. Their goal: lower ad spend as a percentage of revenue without slowing brand expansion.

Strategy

ROI Swift built a focused strategy around Zoot’s core product line, using its strong performance to drive targeted advertising and support upsells into seasonal collections. By concentrating ad spend on high-converting non-branded keywords and leveraging retargeting and branded campaigns for seasonal items, we increased efficiency across the funnel. A refresh of imagery and copy for top-performing SKUs further boosted organic visibility and sales — helping Zoot scale profitably on Amazon.