Case Study #9

38% Increase in Conversion Rate through A+ Content Optimization

Overview

Chubbies, a well-known lifestyle apparel brand, wanted their Amazon presence to better reflect their bold brand identity while showcasing the premium quality of their products. The goal: align visual storytelling with brand standards and highlight product excellence.

Strategy

ROI Swift partnered closely with the Chubbies team to design a fresh A+ Content experience that brought their signature tone and aesthetic to life. The new content emphasized the brand’s fun, confident personality while clearly communicating the superior fabric, fit, and quality of their apparel — creating a seamless bridge between brand and marketplace.