Case Study #8

20% Increase in Page Sessions Through Copy & SEO Optimization

Overview

Chubbies, a well-known apparel brand, wanted to improve visibility in Amazon search results and ensure their shorts were showing up in front of the right shoppers. Increasing discoverability within a crowded category was key to growing traffic and sales.

Strategy

ROI Swift conducted a full audit of Chubbies’ listing copy and backend metadata, identifying missed opportunities for keyword inclusion and search relevance. Our team refreshed the title, bullet points, and description using up-to-date keyword research, and optimized backend fields to boost visibility and ranking.