Amazon Agency for Established Consumer Brands
Your Amazon business doesn't need more ad spend. It needs a better growth strategy.
ROI Swift helps established consumer brands doing $5M to $100M in annual revenue grow on Amazon.
We work with brands that already have a real Amazon business. They have products, customers, reviews, sales, and an established presence on the platform.
But growth has slowed.
The ads keep running, and the reports keep coming. Still, the business isn't moving the way it should.
That's usually when we get involved.
So we look at the entire Amazon business to find what's holding growth back. That means product positioning, keywords, listings, images, organic rankings, advertising, fees, and the economics of the business.
Because Amazon doesn't operate in separate buckets. Neither should your agency.
Book a Call with UsThe problem isn't always your advertising.
Before I started
ROI Swift, I ran Amazon for UpSpring, a mom and baby brand.
At the time, no one was really paying attention to Amazon. The business had been farmed out to a wholesaler. Product pages weren't optimized, and the advertising was basic.
The opportunity wasn't obvious if you were only looking at the ads.
So I started reading the customer reviews.
Moms kept talking about how the product helped them drink more water.
That changed how I looked at the product.
First, we focused the positioning and keywords around the benefits customers actually cared about. Next, we added images showing moms and babies using the product and built the listing around hydration.
Then we used relevant advertising to support the strategy.
As a result, one new SKU went from launch to a $1 million annual run rate in six months.
That experience shaped how I think about Amazon.
The pieces have to work together.
In other words, you can't look at advertising in isolation and expect it to fix the rest of the business.
Established brands have different Amazon problems.
When a brand is already doing meaningful revenue on Amazon, the question usually isn't, "How do we get started?"
It's:
Where is the next growth coming from?
Sometimes the answer is a product that hasn't reached its potential.
In other cases, the positioning isn't clear enough.
Or the listing isn't converting the traffic you're already paying for.
Sometimes organic growth has been ignored because advertising is easier to report on.
Other times you're spending money to make up for a problem that has nothing to do with advertising.
And in many cases, nobody has stepped back and looked at the whole business.
That's what we do.
Book a Call with UsWe look at the whole Amazon business.
Your Amazon P&L doesn't care which team owns which piece of the account.
Revenue is revenue.
Advertising affects margin. Organic sales affect margin. Product mix affects margin. Amazon fees affect margin. Conversion also affects how much you have to spend to generate a sale.
For that reason, we look at those things together.
Product
Which products are driving the business today?
Which products could become your next growth engine?
Where are you putting your time and advertising dollars, and is that where they should be?
Positioning
Why should a shopper choose your product?
What are customers actually saying in the reviews?
Does your listing communicate the reason to buy quickly enough?
Organic
Are you earning the organic sales you should be getting?
Which keywords should you be targeting, and are you targeting them?
Is your content helping you rank and convert?
Creative
Do your images make the product and its benefits obvious?
Does the creative reflect what customers actually care about?
Advertising
Are you using advertising to create incremental growth?
Or are you paying for sales the listing should be generating organically instead?
Economics
What is happening to contribution margin as the business grows?
Are fees, pricing, advertising, and product mix working together?
That's a very different approach from managing an ad account.
Senior Amazon expertise matters.
We've been doing this since 2015.
ROI Swift has helped more than 150 brands grow on Amazon.
Everyone on our team has at least five years of Amazon experience. That's deliberate, because established brands don't need someone learning Amazon on their account.
They need people who have seen enough accounts to know where to look.
We've worked with brands across apparel, home, kitchen, industrial, and other consumer categories. Our clients have included companies such as Zoot Sports, Weatherables, Malta Dynamics, and ROKA.
We also keep our account load intentionally limited. As a result, our team has enough time to actually understand the business we're managing.
The results come from fixing the right problem.
Here are a few examples of what that looks like.
Zoot Sports
49.6% revenue growth
56% TACoS reduction
The goal wasn't simply to spend less on advertising. Instead, the work focused on growing the business while improving advertising efficiency.
Weatherables
70.4% sales growth
112% B2B sales growth
The Amazon business grew while the B2B opportunity expanded significantly.
Other client results
We've seen clients achieve 25% to 100% year-over-year revenue growth, 3 to 5 point improvements in profit margin, 5% to 10% organic growth, and 20% reductions in ACoS.
However, the specific opportunity is different for every brand.
That's the point.
We aren't the right agency for every brand
We say no to brands that aren't a fit.
For example, we turn down companies below our retainer minimum, businesses outside our focus, and brands looking for one-off projects or hourly work.
Instead, we're looking for established consumer brands that have real opportunity on Amazon and want a
long-term partner.
If Amazon is already a meaningful part of your business and growth has stalled, that's a conversation worth having.
If your Amazon growth has stalled, let's find out why.You may not need to spend more money.
You may need to figure out where the money is being wasted, where the organic opportunity is being missed, or what isn't working together.
That's what we do.
What we actually manage
ROI Swift is a
full-service Amazon agency.
In other words, we don't separate strategy from execution.
We manage:
Amazon strategyThe plan for how your brand should grow on Amazon.
Organic optimization
Keywords, listings, product positioning, A+ content, Storefront, and the work required to improve organic performance.
Creative and content
Images, copy, A+ content, and other assets designed around the reason shoppers should buy.
Amazon advertising
Campaign strategy and management tied to the broader business strategy.
Account management
The day-to-day work required to keep the business moving.
Business performance
The connection between Amazon activity and the economics of the business.
