Up until recently, implementing the recently renamed Facebook Conversion API required custom development work or integration with a select few data partners, often with fees attached. After rumors in early September that a simple integration solution was coming, the API formerly known as Server-Side API is now available on Shopify via the Facebook Sales Channel.  […]

Amazon reviews help buyers make informed purchasing decisions. Products that are higher rated and have a sizable number of reviews  sell more. To protect the integrity of reviews, Amazon enforces strict policies. These policies ensure that buyers aren't duped by sellers gaming the system. The Wrong Way to Get Amazon Reviews Sellers are not permitted […]

ROI Swift CEO Carolyn Lowe shares the three key ecommerce metrics that matter for businesses wanting to start paid advertising.