ROI Swift CEO Carolyn Lowe shares the three key ecommerce metrics that matter for businesses wanting to start paid advertising.

Facebook is removing yet another tool this summer. Today, we’re reporting that Facebook Attribution is going away on August 1, 2021. It may seem like deja vu, as we’ve previously reported on changes to Store Visits, Facebook Analytics, Ads Library, and Audience Insights, but this announcement points to the upcoming changes in iOS 14 as […]

Slipped into Tuesday’s “Spring Loaded” Apple product launch event was the announcement that the next major update to the iPhone operating system, iOS 14.5, is coming next week. While updates come and go, this particular update will provide users with data tracking pop-ups that asks users to opt-in to tracking their in-app activity. Now that […]