One day after Facebook sunsets Facebook Analytics, comes the last day Facebook Audience Insights will be available. Audience Insights, the ad targeting research tool, is going away on July 1, 2021, according to a notification that began popping up while accessing Audience Insights this week. Advertisers who use the tool to research demographic, lifestyle, and […]
If you use Facebook Ads to try to increase foot traffic to your physical store locations, you’ll need to change your strategy. As of April 1, 2021, the ability to run ads with the Store Traffic advertising objective for Store Visits optimization is no more. Before the change, optimizing ads for Store Visits delivered ads […]
Facebook Analytics, Facebook’s web analytics platform, is going away on June 30, 2021, according to a recently posted Facebook Help Center article. Advertisers who relied upon the tool to measure the behavior of users they’ve been targeting across Facebook, Instagram, Messenger and more are being advised to use Facebook Business Suite, Ads Manager, and Events […]
