Your return on ad spend(ROAS) might be a bit limiting as a marketing metric for your business. Looking at the marketing efficiency ratio(MER) will give you a better picture.
Facebook is altering their News Feed algorithm to reduce the number of clickbait headlines users see in their News Feed. Facebook has decided that headlines withhold information and go against one of their News Feed Values, authentic communication. While this mostly affects publishers, Facebook’s insight into how they created this algorithm provides few hints on […]
It's Amazon Prime Day 2018. Are you ready for July 17th (actually it will start midday on Monday, the 16th)? First off, if you haven't already optimized your listings, put in killer images, you are behind the curve. As Amazon experts in Seller Central, we are happy to share our tips to maximize your sales […]