September 21, 2016

One Big Thing That Affects Your Google Site Ranking

Your Google site ranking can seem like a big black box when it comes to SEO but there are some very basic things that Google is looking for as they rank searches and sites. Since, what I like to call, Mobile-geddon when Google started penalizing sites for not being
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August 15, 2016

Facebook is Giving Users More Control On What Ads They See

As ad blockers rise, Facebook announced that they’re blocking ad-blockers in favor of providing more user controls over what ads they see. It’s a change that challenges marketers to target their ads better but also a step in positioning ads less as a necessary evil and more of
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August 9, 2016

The Advent of Expanded Text Ads—How (and Why) to Use Google AdWords’ Most Exciting New Feature in Years

If you’re like me, one of the most frustrating challenges of managing paid search campaigns has been having to write ad copy within the restricting confines of character limits. Demonstrated and common-sense best practices have long compelled us to make sure to always include certain components in our
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August 5, 2016

We Wrote This Clickbait Headline. How Facebook Handles It Will Shock You and Change Your Life

Facebook is altering their News Feed algorithm to reduce the number of clickbait headlines users see in their News Feed. Facebook has decided that headlines withhold information and go against one of their News Feed Values, authentic communication. While this mostly affects publishers, Facebook’s insight into how they
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August 2, 2016

What Instagram Stories Lacks In Originality, It Makes Up For In Convenience

Instagram just announced Instagram Stories, a new feature that functions almost identically to Snapchat’s My Story. While it isn’t a fully original idea, or even Facebook’s first attempt at the format, combining it with Instagram removes the headache of actually using Snapchat. I’m not being hyperbolic by calling
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