fbpx
Blog

Insights

We're proud to say we know more than a thing or two aobut digital marketing and e-commerce, among other things. Check out some of our blogs offering free insights, resources, and industry secrets.
Sep 14, 2021
Walmart Marketplace: A New Way to Sell Online

Amazon is the most well-known online marketplace for sellers. But Amazon is in for some competition thanks to the emergence of Walmart Marketplace. Walmart Marketplace allows third-party sellers to list their items on Walmart's website. The selling process is identical to selling products on platforms such as Amazon or eBay.  Walmart Marketplace presents a great […]

READ MORE      →
Aug 4, 2021
The Problem with ROAS, and How MER Can Help

Your return on ad spend(ROAS) might be a bit limiting as a marketing metric for your business. Looking at the marketing efficiency ratio(MER) will give you a better picture.

READ MORE      →
Apr 23, 2021
How Apple’s Updates to iOS Will Impact Facebook Ads (And How You Can Prepare)

Slipped into Tuesday’s “Spring Loaded” Apple product launch event was the announcement that the next major update to the iPhone operating system, iOS 14.5, is coming next week. While updates come and go, this particular update will provide users with data tracking pop-ups that asks users to opt-in to tracking their in-app activity. Now that […]

READ MORE      →
Apr 21, 2021
Facebook Attribution Is Going Away on August 1

Facebook is removing yet another tool this summer. Today, we’re reporting that Facebook Attribution is going away on August 1, 2021. It may seem like deja vu, as we’ve previously reported on changes to Store Visits, Facebook Analytics, Ads Library, and Audience Insights, but this announcement points to the upcoming changes in iOS 14 as […]

READ MORE      →
Apr 17, 2021
Facebook Audience Insights Is Going Away on July 1

One day after Facebook sunsets Facebook Analytics, comes the last day Facebook Audience Insights will be available. Audience Insights, the ad targeting research tool, is going away on July 1, 2021, according to a notification that began popping up while accessing Audience Insights this week. Advertisers who use the tool to research demographic, lifestyle, and […]

READ MORE      →
Apr 7, 2021
Store Visits Optimization for Facebook Ads is Gone

If you use Facebook Ads to try to increase foot traffic to your physical store locations, you’ll need to change your strategy. As of April 1, 2021, the ability to run ads with the Store Traffic advertising objective for Store Visits optimization is no more.  Before the change, optimizing ads for Store Visits delivered ads […]

READ MORE      →
Mar 31, 2021
Facebook Analytics Is Going Away on June 30

Facebook Analytics, Facebook’s web analytics platform, is going away on June 30, 2021, according to a recently posted Facebook Help Center article. Advertisers who relied upon the tool to measure the behavior of users they’ve been targeting across Facebook, Instagram, Messenger and more are being advised to use Facebook Business Suite, Ads Manager, and Events […]

READ MORE      →
Jan 14, 2021
Three eCommerce Metrics You Should Know for Your Brand

ROI Swift CEO Carolyn Lowe shares the three key ecommerce metrics that matter for businesses wanting to start paid advertising.

READ MORE      →
Nov 24, 2020
More than Lost Sales: Managing Inventory on Amazon

Consistent inventory is one of the underlooked factors in running profitable Amazon listings. Peter Eickholt discusses a few ways to improve your inventory management strategy.

READ MORE      →
Oct 29, 2020
WFH: A Business Owner's Perspective

As the COVID-19 pandemic looks to continue through the end of 2020, I felt now is a salient time to discuss the elephant in the room that business owners around the globe are having to acknowledge: Working from home. While employees view the practice favorably, upper management and business owners have traditionally balked, citing concerns […]

READ MORE      →
Sign Up For Our Newsletter
  
SUBMIT