Insights

Amazon is always making changes to Seller Central. That you can count on. Over the last few months, there have been some significant changes that Sellers should be aware of and how they affect you. 1. Increases to Amazon Seller Central FBA Fees Amazon charges Sellers a 15% referral fee to sell their item on […]

Facebook is adding first-party cookies, contributing to the foreseeable death of third-party cookies.  “On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred […]

It's Amazon Prime Day 2018. Are you ready for July 17th (actually it will start midday on Monday, the 16th)? First off, if you haven't already optimized your listings, put in killer images, you are behind the curve. As Amazon experts in Seller Central, we are happy to share our tips to maximize your sales […]

With last month’s launch of the Info and Ads tab on all Pages, Facebook made good on a promise to be more transparent about ads run on their ad networks. The new tab allows users to learn about when a Page was created and any history of changes to the Page’s name. More importantly - […]

If you’re like me, one of the most frustrating challenges of managing paid search campaigns has been having to write ad copy within the restricting confines of character limits. Demonstrated and common-sense best practices have long compelled us to make sure to always include certain components in our ad text: Relevant terms that appear in […]

Facebook is altering their News Feed algorithm to reduce the number of clickbait headlines users see in their News Feed. Facebook has decided that headlines withhold information and go against one of their News Feed Values, authentic communication. While this mostly affects publishers, Facebook’s insight into how they created this algorithm provides few hints on […]

Instagram just announced Instagram Stories, a new feature that functions almost identically to Snapchat’s My Story. While it isn’t a fully original idea, or even Facebook’s first attempt at the format, combining it with Instagram removes the headache of actually using Snapchat. I’m not being hyperbolic by calling it a Snapchat clone. Instagram Stories have […]